PRESS RELEASE

NEW IN-HOUSE MARKET RESEARCH TRAINING PROGRAM DECLARED
A PERFECT FIT FOR TODAY'S GLOBALLY-RECESSED ECONOMY

JACK M. SHAPIRO MARKETING RESEARCH
AND MANAGEMENT CONSULTING, INC.

P.O. BOX 1025
Maywood, NJ 07607
Phone: 201-441-9815
website: www.jackshapiro.com
e-mail: jshealth@aol.com

A new in-house market research training program designed and presented by Jack M. Shapiro has been referred to by clients as "perfect for today's globally-recessed economy"� in terms of course content and cost. The program has been successfully used in the pharmaceutical, telcom, banking and finance industries in North and South America, Europe, Asia, and Africa.

The program covers the following topics: 1) The need for market research using famous examples of the world's largest brands; 2) Secondary market research, including using the Internet; 3) The role of qualitative market research (focus groups and in-depth interviews); 4) Quantitative market research in market segmentation and brand positioning; 5) Conducting post-launch market research; 6) Special studies and emerging new techniques in market research; 7) Analyzing research results; 8) Working with research suppliers; 9) The role of market research in tomorrow's new research and marketing world, including the exciting field of behavioral economics.

Class participation is encouraged, the atmosphere of the program is relaxed to enhance learning, and, in the 3-day program, case presentations by class members are utilized.

Actual verbata from participants included:

"Very comprehensive course content. Makes you appreciate the role of market research in helping the company achieve its business goals."

'Jack definitely has vast experience in market research. He speaks with such clarity and I've no problem listening to what he conveyed.'�

"It's a good venue for those just starting in market research and a good refresher course for those who've been in it longer."

Jack Shapiro is an internationally-known expert on marketing and marketing research and has been a keynote speaker, master-of-ceremonies and course instructor for such organizations as Pfizer, Association for Services Management International, Healthcare Financial Management Association, the World Trade Group and is a guest lecturer in graduate marketing programs for a number of universities. He is the president of his own healthcare marketing research and management consulting organization and has more than 40 years experience in this field. Before forming his current organization, Jack held a number of management-level marketing and marketing research positions in major Fortune 500 companies such as Bristol-Myers Squibb, Pfizer, and Wyeth, among others. He has written extensively on marketing and marketing research issues; many of his articles are found on the internet. Jack was originally trained as an economist.

He is a much sought- after speaker when it comes to political, economic, business and healthcare industry issues drawing on his vast experience in conducting thousands of focus groups, quantitative segmentation and positioning studies, political polling, advertising and promotional testing, pricing, public opinion research, trademark and trade name research, secondary data analysis and strategic and market planning. In addition to his firm's major industrial clients as well as those in advertising, public relations, venture capitalism, and the many industries the comprise the healthcare segment, he regularly consults for many top financial analysts in the United States on emerging business trends.

He is a regular speaker in conferences in America, and is also a television and radio personality who comments about broad business and economic trends. He frequently appears on BBC, ITN, ABC Network, NBC America, CNBC, MSNBC, FOX Network and PBS. In fact, for a number of years he was the host of his own live radio show called "Medi-Politics" which was heard on 40 stations from coast-to-coast in America and on the internet. Jack is a frequent guest and co-host on many radio programs in America today

Independent Test Marketing Firm, Tested On Humans, LLC prescribes a 4 week test marketing campaign to all of their clients before they launch any new product or service. This advice comes from over 20 years of marketing experience in both traditional media and via the Internet.

Companies risk hundreds of thousands of dollars every day based upon assumptions about potential markets, Tested On Humans, LLC claims to mitigate the guess work with real numbers from real customers.

"Before you spend even $30,000.00 on developing a prototype, develop and execute a Test Marketing Plan and find your customers." states Erik Bowman, Managing Partner of Tested On Humans, LLC. "If your product or service has any chance at success you must determine if there is a market or if the market is big enough to support multiple players."

Tested On Humans, LLC suggests the following 4 steps to an effective test marketing campaign;

1) Set expectations - many companies spend marketing dollars without defining anticipated results;
2) Determine at least 2 and a maximum of 4 marketing strategies;
3) Execute on a mass scale - to get valid results you must have a large population sample;
4) Analyze results - don't just count the sales, analyze, analyze, analyze.
(...then start over.)

Tested On Humans, LLC has perfected a method that protects the anonymity of their clients' key differentiators while still generating interest in what many times could be called "vapor-ware". Clients that utilize their services typically do not develop the product or service until after the test marketing results are received.

This post-marketing product or service development allows for companies to incorporate second generation features in first generation products based upon customer demand, reducing the product lifecycle through a virtual product release phase.

With hundreds of testing plans under their belts and over 20 years of marketing experience, Tested On Humans, LLC. is the only choice for Independent Product and Service Test Marketing Services.